Our files
Our folders
Think of our Business Brain like a filing cabinet with five drawers. Each drawer holds one kind of thing.
Company Core
The basic facts about Expert Partners. Who we are, how we sound, our brand rules. Every AI we use reads this drawer first, so it stays clean and correct.
What's inside Company Core
- Open About Us (opens in a new tab)
About Us
Who Expert Partners is, in one place. The first file every AI reads.
- Open Expert Partners Brand Canon (opens in a new tab)
Expert Partners Brand Canon
How Expert Partners looks and sounds.
- Open Don Hobbs Brand Canon (opens in a new tab)
Don Hobbs Brand Canon
How Don looks and sounds when we write as him.
- Open Don's Brand Story (draft) (opens in a new tab)
Don's Brand Story (draft)
Don's story, still being written.
- Open Don's Brand Blueprint (first pass) (opens in a new tab)
Don's Brand Blueprint (first pass)
The first working plan for Don's brand.
Product Discovery
Where we work out what we sell next and how it's put together.
Sales
Everything that helps us sell, the material we use with people who might join or buy.
Private
Personal folders for the founders, Allison and Don.
Archives
Old things we keep but don't use anymore. If it's in here, it's out of date.